The Margin

Notes from the studio on naming, pricing, wholesale, and the words a small company uses to sell its own work. Written for the person who makes the thing and also has to sell it.
How to price a handmade product for wholesale
The usual advice is to halve your retail price, which is how a maker ends up losing money on her best orders. Here is the order of operations that works, and the two numbers that matter more than the price. Read more...